We create and implement campaigns that focus on earned-media coverage across various platforms for mainstream, Hispanic and multi-ethnic campaigns.
- Media Relations
- Communications Plan Development
- Press Conference Production
- Media Tours
M&C develops strategic campaigns that effectively communicate, gain and maintain support for client projects from proposal stages through execution and completion
- Public Information/Outreach
- Health Education Campaigns
- Issues Management
- Community Forums
We develop and elevate a brand’s image in a manner that clearly mirrors leadership vision and distinguishes a product or service from competitors. Our work includes reputation management and the development of layered communications plans that maintain uniformity of message throughout an organization.
- Logo Development
- Creative Direction
- Company Stylebook & Messaging Development
The focus of our strategy is brand and reputation protection. Our client messaging and delivery to internal and external audiences is designed to mitigate damage and potential fallout during challenging moments.
Whether developing proactive plans that address company vulnerabilities in a variety of scenarios or managing a crisis situation, our seasoned team is able to prepare C-Suite executives to respond to media and key audiences as well as serve as bilingual (Spanish) company spokespersons.
- Development of Proactive Plan
- Reactive Plan Management
- Reputation Management
- Media Training
- Bilingual Spokesperson Services
Company Internal/External Communications
Bridging communications between management and employees through strategic messaging is of paramount importance to the overall success and growth of an organization. M&C works with upper management to develop effective information strategies that resolve conflicts and communicate common goals.
- System-Wide Communications Plan Focused on Consistency of Message
- Company Communications Seminars
- Management/Employee Forums
Media Training & Networking
M&C works with company spokespersons and management to prepare them for the most challenging press interviews by teaching interviewing the necessary skills to effectively deliver message points. The M&C team also consults on body language and styling techniques to maximize visual appeal and message delivery.
- On-Camera Training for Press Interviews
- Message Delivery
- Interview Techniques to Promote Key Messages
Our networking seminars are designed to provide management and sales teams with enhanced skills on creating connectivity with potential clients to build meaningful relationships that lead to significant business growth.
- Developing the Elevator Pitch
- How to “Work the Room” to Maximize Opportunities
- Cultivating & Maintaining Business Relationships
We partner with clients to provide end-to-end digital services to help their business take advantage of opportunities across a variety of channels by integrating social media to increase visibility, brand prestige, and competitive advantage. M&C services include:
- Social Media Management & Advertising (PPC)
- Digital Content & Video
- Blog articles and eBooks
- Search Engine Optimization (SEO)
- LinkedIn Lead Generation